March 11, 2013

An unadaptable species facing extinction...

Turbine in flames

Couldn't happen to a nicer bunch of slimy scumbags! The climate "journalist" is going the way of the Dodo. A species facing extinction. | Pointman's:

...This slow demise of so-called environmental journalism is actually an act of euthanasia, a mercy killing. To my mind, it always embodied the very worst aspects of journalism. All the grubby professional sins were there; advocacy dressed up as balanced reportage, an intolerant moral arrogance, totally one-sided reporting, knee-jerk churnalism, absolutely no distinction between opinion and factual pieces, suppression of stories that didn't square with an approved set of viewpoints, selective misinformation, hit pieces dressed up as respectable journalism directed at their pet hate figures, a crusading willingness to sacrifice truth, by both omission and commission, in the name of a higher cause and a basic dishonesty to both the reader and their profession

The environmental niche in which such dire journalistic practices could flourish, is on the way out and they're simply not adapting to that new situation. Beyond a large amount of denial and what frequently looks to be plain displacement activity, their solution appears to be to try and repackage the product, but that simply doesn't address the fundamental problem - the product no longer has any mass appeal. It's not selling. Read it. That's the writing on the wall.

Things like Climategate, along with a cascade of other gates and a stream of failed predictions, have undermined and destroyed the credibility of the science on which the whole house of cards stood. It's toast. Because of the easy ingrained habits of churnalism, passively reproducing press handouts and never doing much more than commenting on other people's articles and papers, they failed in general to produce outlets publishing a steady stream of original and quality content. Their volume audience was essentially a transitory fashion demographic, and the fashion has now changed. When that happened, they lost their mass audience.

Ordinary people, struggling through the worst recession in living memory, see environmentalism as just another financial overhead they're having to contend with. They simply haven't got time for it any more. No time and no interest at all.
It was a type of journalism which was never really about the environment, never mind science, but rather it was about the idea of a single correct political viewpoint on any topic. It was a vital element of a failed social re-engineering project, which now lies in ruins. They rode a hysterical fashion wave far up the shore in the mistaken belief that it was somehow permanent, but that wave is now receding, never to return.

People have by now gone through the stage of tiredly shrugging off your latest efforts to continue scaring them and are just plain ignoring you at this stage, which is why all the cuts. You're being culled, because the bean counters are perceptive enough to know there won't be any blowback these days from any significant quarter....

Posted by John Weidner at March 11, 2013 7:12 PM
Weblog by John Weidner