September 24, 2011
How to prevent people from thinking about your product...
This is something that just totally bugs me. The epic STUPIDITY of giving products awkward names that are hard to remember or use. A few years ago we were looking at cars, and we looked at a CRV and an RAV and an MDX!. All of which started to blur together in my mind almost immediately. (We bought a 2001 Honda CRV, which we love! Recommended.)
Or go to amazon.com and look at digital cameras. You see names like Samsung EC-ST65, or Casio EX-S200SR. STUPID. How long are those names going to stick in your head? Probably the people who own those cameras don't remember their names.
But this new phone truly takes the prize. (I'm not knocking the product, just the name. It sounds like a pretty cool machine. I wish my iPhone had such a big screen.)
...It's time to add fast to those superlatives. OK, how about faster. That's really the bottom line with the Samsung Galaxy S II, Sprint Epic 4G Touch. That's its entire, official name, punctuation and all, depending on who you ask. It's a little ridiculous, to be sure. But a big, fast phone perhaps deserves a bombastic name.
The SGSIISE4GT, which is how we're abbreviating it at least one time, is the first version of Samsung's Galaxy S II to be released in the United States....
What was the very first thing Steve Jobs did when he returned to Apple? He simplified the product line, and simplified the names. I remember scratching my head over choices like Performa 5300 and Performa 5400 and Performa 6300. Bigger numbers did not mean newer or more powerful, so it was perplexing. And frustrating.
Jobs slashed the Mac line to just four things. One each consumer and pro desktops, and consumer and pro laptops. (The laptops were called iBooks and PowerBooks, two all-time great names.)
You would think other companies would learn this trick, wouldn't you?
"Samsung Galaxy S II, Sprint Epic 4G Touch." A name to conjure with! A sexy name. A name that rings like a bell. A name that stirs our deep subconscious longings for romance and poetry and adventure...Posted by John Weidner at September 24, 2011 5:55 PM