May 23, 2007

Late to the party...

I haven't bothered to write about Macs vs.PC's in a long time. (Last one 2 years ago.) I'd just be stating what's become obvious. Knocking Microsoft now is like kicking the Soviet Union in 1989. Stating the obvious is boring. But what is interesting is that the "press" has started to catch on!

From a Macworld piece by Christopher Breen...

What was unusual about that coverage was that—for once—it didn’t portray Apple’s products as pretty but overpriced and Apple’s customers as artsy-fartsy kooks. Rather, the press seemed willing to entertain the notion that Mac users might be savvy consumers seeking quality and ease of use in an attractive wrapper.

As someone who has followed Apple for the better part of two decades, I’ve seen the company go through plenty of highs and lows...

....Through it all, one theme remained constant in the coverage of the company: Apple and its customers were an anomaly. This was frustrating. Knowing what the Mac was capable of, seeing how god-awful clunky Windows was, and glancing at the declining rate of Mac adoption, I’d wonder, “What am I missing here?”

It’s that disconnect between how I see Apple’s products and how the mainstream media portrays those products that’s changing....

When Apple started stumbling back in the 80's it was unfortunately cocooned by the press, which continued to crank out stories about Apple-as-fabulous-innovators blah blah blah for long after it was true. They finally switched the story-line to Apple-the-stumblebums-marginalized-by-the-Microsoft-powerhouse. They are now starting—years late— to catch on to the current story...

Posted by John Weidner at May 23, 2007 6:46 AM
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