November 25, 2006

"Christmas is everybody!"

Christmas is back at Wal-Mart - not that it really ever left.

After testing out a generic, yet all-inclusive, "happy holidays" theme last year, the nation's largest retailer announced this month that Christmas will dominate its seasonal marketing in the U.S. "We've learned our lesson," said Wal-Mart spokeswoman Marisa Bluestone. "This year, we're not afraid to say, 'Merry Christmas.'"

Neither are Walgreens, Target, Macy's, Kmart and Kohl's, among others. In interviews this week, spokesmen from those major retailers said that their stores acknowledge the Christmas holiday, hoping to avoid a repeat of last year's backlash led by conservative Christian groups.

Such groups often criticize the commercialization of Christmas. But in 2005, they instead railed about its dearth, taking Wal-Mart, Best Buy and others to task for not mentioning the day in their holiday advertising - dubbing it "anti-Christian and anti-Christmas bias."

Petitions were passed around, boycotts were threatened and the existence of a "secular progressive agenda" was suggested by Fox News commentator Bill O'Reilly, who complained that the political correctness police had religion on the run...[link]

'cause I'm a nice guy, I'll give you "progressives" a tip. Of course you want to destroy Christianity, it's in your philosophical genes. But getting rid of "Merry Christmas" isn't the way to do it. That just emphasizes that something's been removed. Subversion works better. The best tactic is to appeal to our egos, our desire to be the center of the universe. I suggest your new theme should be, "Christmas is you and me!" Or perhaps, "Christmas is people being special!" (And Andrew Sullivan can chime in about how "Christianists" are hijacking a holiday whose theme has always been that "doubt is the noblest of virtues.")

And tolerance is always a good wedge to help destroy morality and religion. You might emphasize the idea that Christmas is also for Moslems, Jews, Buddhists and Hindoos. "Christmas is everybody!"

Posted by John Weidner at November 25, 2006 9:27 AM
Weblog by John Weidner