May 22, 2006

If you drive, don't drink. Except for...

In other countries they sometimes, odd as it may seem, see things differently than us. Zadok reports on another sort of response to the problem of drinking and driving...

...One Italian company has a different approach. Drive Beer is a low alcohol beer which is primarily marketed on the basis that one can can drink it and drive whilst remaining below the blood-alcohol limit. Apparantly one can have two drive beers and still legally take the wheel. It really is quite astonishing to see posters with a traffic cop and a Formula One racecar driver enjoying a beer together...

He's got a picture of the ad. Pretty funny.

Posted by John Weidner at May 22, 2006 8:10 AM
Weblog by John Weidner