April 20, 2006

"deeply intricate Mac and web nerdery"

My favorite Macintosh pundit, John Gruber, is trying something awesome...

There’s no other way for me to start this other than by firing away: Last week I left my full-time job at Joyent, for the sole reason so that I can write Daring Fireball as a full-time job.

Two years ago, when I made tentative steps in this direction, it was like I put the idea out there and then poked it with a stick to see what happened. What I’m doing now is like jumping out of a plane with this idea as my parachute.

When I launched the membership program two years ago, I wasn’t sure whether it would be a failure, a bonanza, or something in-between. Ends up it was something in-between. I mean that in a good way, because it was way more successful than I honestly expected. But it was also less than I had sort of secretly hoped.

What I wanted was for this to be easy — for the revenue from the memberships and t-shirts sales to amount to something that, when combined with the money from a modest dose of advertising, would clearly constitute a reasonable full-time salary.

But there’s a reason why you can’t say, “Wow, look at all those people supporting their families with their weblogs devoted to deeply intricate Mac and web nerdery,” or, really, why there aren’t that many people supporting themselves full-time from their weblogs, period. That reason is because it isn’t easy....

I've taken a membership, and wished him the best. Lots of what John writes is too intricate for me. Angels dancing on the heads of GUI pins. (Though this, on the "brushed metal" look in Mac applications, is hilarious.) But he also sometimes writes things that make confusing developements in the world of Apple "make sense" to me. which is very very satisfying. (In this, as in everything in my life, I'm an oddball, because I'm a generalist. The specialists are in way deeper than me, and everybody else is not much interested at all. So I have nobody to talk to. But there is always......The Blog. You must suffer....)

Posted by John Weidner at April 20, 2006 4:18 PM
Weblog by John Weidner