Advertising

This SF Chronicle piece is interesting to me for a couple of reasons.

Anti-abortion ad on BART angers activists. Many placards have been defaced or destroyed. (BART is our local transit system)

One is that it's a good example of the bubble that leftists are in, at least those who live in trendy coastal enclaves. They are not only angry that they should be exposed to ads criticizing the Roe decision, they are shocked and surprised!

My other thought is, what a perfect place public transit is for ads that try to make people think. If your ad is on the inside of a bus, you have a captive audience of bored people who will almost have to read it.

It always amazes me, when riding public transit, how few people bring a book or magazine along. Most passengers stare blankly at the walls. Perhaps they have a rich interior intellectual life to sustain them, but they sure look stupefied.

Transit is the one place where ads do not need to be simplified to catch a fleeting attention-span. It's the one place you can put a wordy ad, and be sure that it will be read. But almost no one takes advantage of this.